David Lee's New 2024 Ferrari Purosangue
A brand new 2024 Ferrari Purosangue arriving at and leaving Cars and Chronos at Hing Wa Lee Plaza. Introduced in September 2022, the Purosangue (Italian for "thoroughbred") is Ferrari's first production four-door vehicle. With a starting price (MSRP) of almost $400,000, it is powered by a revised version of the 812 Superfast's 6.5-liter naturally aspirated V12 engine producing 715 horsepower and 528 lb-ft of torque. This example belongs to David Lee, Chairman and CEO of Hing Wa Lee Jewelers, whose car collection has included dozens of Ferraris. Finished in yellow, it was delivered to him in March 2024 and was wrapped in Inozetek Metallic Midnight Blue by Impressive Wrap a few days before this event.
A Ferrari SUV? It wasn't long ago when the company swore it wouldn't venture into the controversial segment that many high-end automakers have now embraced. But here it is - a high-riding four-door family hauler wearing the famed Prancing Horse badge. Yes, in an ideal world maybe this vehicle shouldn't exist. But the fact is there's an enormous market for practical ultra-high-end vehicles. And because Ferrari is, well, Ferrari, it decided that rather than building just another high-performance SUV in the ranks of the Aston Martin DBX and Lamborghini Urus, it would 1-up its rivals with something in a league of its own. The Purosangue costs far more than the DBX or Urus, and while the DBX's engine is sourced from AMG and the Urus's engine is based on an Audi unit, the Purosangue's heart is pure Ferrari, fitting for its name. Oh, and it's a fricking V12!
As for styling, I'll start by saying I'm not a fan of the front end. The grille and SF90-inspired headlights look forced, resulting in an alien-like face and a bloated wagon profile. But from there, things get much better. The wheels look great, and the rear spoiler, taillights, and diffuser all help give the Purosangue an excellent balance of aggressiveness and sensuality. I'm surprised Mr. Lee decided to opt for a wrap, given he has no problem with buying multiple examples of the same car just to have it in different colors. But I won't deny the original yellow was a little too in-your-face for such a large vehicle, and in contrast this blue hue is far more fitting.
Do you think the Purosangue is worthy of the Ferrari badge? Leave a comment on YouTube and let me know!